New design, same values: Allco Finishing shows fresh brand identity
Allco Finishing has changed its appearance through a comprehensive rebranding. With a new look and feel, the Belgian company is heading in a future-orientated direction.
Arendonk, April – Allco Finishing, a Belgian company specialized in powder coating of large and heavy parts, is now presenting itself with a brand-new look. As part of a comprehensive rebranding, the company has modernized its logo and entire communication to emphasize its affiliation with the international group Corpax while maintaining its regional identity.
Allco Finishing stands out for its strong regional roots and its ability to handle exceptionally large pieces. The company’s specialized processes ensure high-quality results—even for bulky and heavy products weighing up to 20 tons and measuring up to 17 meters in length. The process includes three phases: Pretreatment, powder coating and curing.
With a clear, fresh, and bold design, Allco Finishing is making a statement about innovation and uniqueness. The new logo merges the company’s traditional values with a modern aesthetic, symbolizing its dynamism and forward-thinking approach. The larger appearance is based on the shapes of the products and cabins that are worked with and creates a direct link to the business. The newly added slogan Amplifying your Ambitions emphasizes the goal of making customers' products stand out through exceptional color brilliance and coating quality.
"Our new design does not only reflect our evolution as a company but also strengthens our brand recognition in our region and among our customers," explains Joost van Aaken, CEO of the Corpax Group.
"We are proud to be part of Corpax, and with our new branding, we now visually align with the group as well.” adds Rudy Van Loon, Operations Manager at Allco Finishing.
In addition to the visual redesign, the company’s brand communication across the website has also been updated. The restructured and completely revised website offers customers and business partners clear and modern access to information and process details, an overview of the portfolio and services as well as improved contact options. The new corporate design is being gradually implemented across all communication channels and physical locations. Customers, partners, and interested parties can already experience the new brand identity on the website and on LinkedIn.
About Allco Finishing
Since its founding in 2002, Allco Finishing has established itself as a specialist in powder coating of heavy and large components used in mechanical engineering, earning an excellent reputation—especially in Arendonk, the Flanders region and the southern part of the Netherlands. Since 2022, Allco Finishing has been part of the Corpax Group. As a member of this international corporate group, the company combines a global workforce with strong regional ties and maintains the highest quality standards. Despite the group’s global reach, Allco Finishing remains committed to its deep regional connections and close customer relationships.